The funding is intended for small, locally owned businesses that operate out of physical locations tied to the area's rich heritage. Applicants may propose projects that enhance the physical structure of their businesses, develop strategic plans to ensure long-term sustainability, or create innovative marketing initiatives that celebrate their historical connection to the community. Eligible uses of the funds include building repairs, facade improvements, accessibility upgrades, and efforts to share the stories and significance of their businesses with broader audiences.
Priority consideration is often given to applicants representing diverse backgrounds, including minority-owned, women-owned, immigrant-owned, veteran-owned, and LGBTQ+-owned enterprises, as well as those situated in economically challenged areas. Nonprofit organizations are not eligible for this specific opportunity; the focus remains on for-profit small businesses that have demonstrated a long-standing presence and commitment to the region.
Award amounts typically range from modest grants that provide meaningful support for business enhancement projects. The application process opens periodically, with applicants notified of award decisions a few months after submission. Recipients are expected to begin their projects soon after receiving the funds and complete them within a year.
This opportunity reflects a broader commitment to preserving the legacy and cultural vibrancy of historic business corridors, ensuring that these treasured businesses continue to serve future generations.
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